Design thinking as a mindset
Innovation is not just fun to do. Today, more than ever, it is a prerequisite for survival in a volatile and uncertain world. Innovation is not only about designing new services and products, but also about improving, optimizing or redesigning them. Design thinking helps you in any kind of innovation.
In this keynote, we bring a first introduction to design thinking as a customer-centric way of thinking and acting. We clarify how design thinking can facilitate this mindset and what tools are used to do so. And we will explore what expertises and behavioral competencies are needed to implement and ultimately embed a design mindset in your organization.
Design thinking
as
catalyst
for
Innovation
and
optimization
Creative mindset for sustainable impact
What does this keynote offer?
- You understand why design thinking is more of a mindset and less of a process.
- You have an idea of how to implement this mindset in your organization.
- The link between innovation, creativity and the (internal) customer is clear to you.
- You can provide valuable input at brainstorming sessions.
For whom?
The keynote is suitable for anyone interested in understanding why design thinking is not a hype, but a new mindset.
Design thinking addresses all organizations, no matter what their nature or size is.
Plan of
approach
We deliver our keynote using storytelling, humor and real-world examples. We demonstrate how we apply the concepts of design thinking to innovation and leadership. We clarify the role of design thinking in driving innovation through short exercises.
Also for your domain?
Download your free infographic
Design thinking is powerful not only as an engine for innovation in products and services, but also in each domain where people think and act in a customer-oriented way. Our FREE infographic elaborates on some application domains.
