Best practices for building a customer-centric culture
At 1.3 in 10 companies, customer focus is a value (according to CMO Council).Companies have been trying to adopt customer focus for nearly 20 years now. But the CMO Council reports that "only 14 percent of marketers say customer-centricity is a hallmark of their company, only 11 percent of their customers have the same perception about it."
Social vs technological innovation
Innovation is seen as the main challenge for SMEs and they are scared of it. Having an eye for innovation at the same time as day-to-day operations appears to be one of management's biggest obstacles.