The corona crisis is turning the whole economy upside down! More than ever, creativity is being rewarded and perhaps many companies will change course after the corona crisis. Time to reconsider your mission. This blog can help you with that.
Some recommendations
- Keep it short and to the point. Long messages don't come in and evoke memories. Make sure your message is not a cliché with fancy buzzwords and little substance.
- Think long-term. Plant your flag far enough on the horizon, dream and give your dream a direction where you want your business to go.
- Don't make it too restrictive. Use your creative brain here and think out-of-the-box. Don't think in terms of your product or service of today, but connect with your customer of tomorrow.
- You don't create a mission alone, involve your employees. For your mission to be viewed positively by your employees, it is essential that it be understood and that your employees carry it out with pride.
- Don't be afraid to adjust your mission. A mission is dynamic and evolves with the impact of technological change and the evolution of your customer relationships.
- Make sure your mission is visible in your strategy and communications. The power of your mission radiates to your employees and the outside world.
Look for the "Why" of your organization:
- To what purpose and why does our organization exist?
- What is our primary function? What is our ultimate primary purpose?
- What fundamental needs do we fulfill?
- Who are our key stakeholders?
- What are we striving for?
Some examples of missions:
Making affordable and functional designer furniture available to all
Making women feel beautiful every day by expanding today's stereotypical beauty ideal and inspiring women to take excellent care of themselves.
Inspire and challenge children to discover their creative potential.
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